The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Fred Anderson Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Asheville Humane Society, Warrior Canine Connection
RiverLink, MountainTrue, The North Carolina Arboretum, Outdoor Business Alliance
Emma Elementary School, AC Reynolds High School, Asheville Area Piano Forum, Montessori Learning Community of Asheville, Oakley Elementary School
Helpmate, LEAF Global Arts, Homeward Bound of WNC, Blue Ridge Pride, Asheville Downtown Association
All Souls Counseling Center, Leukemia and Lymphoma Society, WNCAP, Food Connection
Love Promise Stories from Fred Anderson Subaru
Subaru and Fred Anderson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Fred Anderson and Messino Cancer Center - Elizabeth N
Fred Anderson Subaru partnered with The Leukemia & Lymphoma Society and Messino Cancer Center through the Subaru Loves to Care initiative. This partnership involved delivering blankets and messages of hope to cancer patients on June 17th. Messino Cancer Center welcomed Prestige Subaru to their center with Sunshine Sammies ice cream sandwiches for patients and retailers while they delivered blankets.
Prestige Subaru NC Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Asheville, this is a harsh reality. Helping others strengthens communities, which is why Prestige Subaru NC is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Prestige Subaru NC have helped nearly 900,000 children and adults in urgent need. On 01/10/2025, Prestige Subaru NC donated 204 coats to Black Mountain Home for Children. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Heartfelt Dedication to Nurturing an Outdoor-Loving Community - Dorene O
Ever since its beginnings in 2013, when the Outdoor Business Alliance was just a concept, Fred Anderson Subaru has been a cornerstone of support. Their contributions have been vital in promoting our goal to unite and empower over 150 outdoor businesses and non-profits, firmly establishing Western North Carolina as the “Outdoor Industry Capital of the East.” From sponsorships to community involvement, Fred Anderson Subaru has consistently spotlighted local outdoor businesses, even showcasing their innovative products in their showroom to strengthen the ties within our network. Fred Anderson Subaru’s support isn’t just about brand visibility—it’s about building connections. As the presenting sponsor of our annual Get in Gear Fest, they bring local outdoor companies together with passionate adventurers, fostering collaboration and growth. This event has become a centerpiece of our efforts to cultivate a thriving outdoor community in Western North Carolina, and it wouldn’t have reached its current heights without their unwavering backing. Their commitment to the Love Promise transcends selling cars—it symbolizes a heartfelt dedication to nurturing an outdoor-loving community. Thanks to Fred Anderson Subaru’s partnership, the outdoor industry in Western North Carolina has flourished, conservation efforts have been bolstered, and the spirit of unity has grown stronger. Their passion for the outdoors is evident in all they do, and we’re immensely grateful for their role in advancing our shared mission.
Helping Haw Creek do the Hustle - Chris P
Thank you to Fred Anderson Subaru for their generous sponsorship of the Haw Creek Hustle. The 5k race, held on May 17, was a huge success with over 150 enthusiastic participants. Families, friends, and neighbors came together for a fun-filled morning that included live music and treats on a race course looping our scenic valley. Subieville’s contribution to the Haw Creek Community Association helped make this event a success! We are an all-volunteer organization dedicated to affecting positive change. Since our founding in 1984, we have been committed to protecting and promoting the interests of the Haw Creek valley. Our work enriches lives, protects natural beauty, and promotes safety for all our residents. Again, thank you for your support which enables us to achieve these community objectives.
The Precious Gifts of Stability & Community - Abby N
Homeward Bound’s mission is to prevent and end homelessness in our community through permanent housing and support. Without a doubt, this work wouldn’t be possible without the engagement from partners like Fred Anderson Subaru. When food scarcity and homelessness increased in the aftermath of Tropical Storm Helene, Kim Richardson and the Subaru team stepped up to volunteer with the Equal Plates Project and delivered meals to the 85+ residents at our Permanent Supportive Housing apartment complex, Compass Point Village. This support had a huge impact on our relief efforts as our staff performed wellness checks and delivered supplies to housed and unhoused clients across Buncombe County. After such an intense time for our community, Kim, on behalf of Subaru, volunteered to help us honor our staff’s passion and teamwork at our staff appreciation event. A few months later, Fred Anderson Subaru sponsored our 13th Annual Welcome Home luncheon and helped us raise over $100,000 to help prevent and end homelessness for community members like James. Supportive housing at Compass Point Village has given James stability and community after he was homeless for three years. “I want to maintain my home, my family, and my friends who live here. I want this place to be okay. For us to be all alright. You built me a castle and it runs itself. We’re still going to be as taken care of tomorrow as we are today.” – James Thanks to Fred Anderson Subaru’s commitment to lasting change, Homeward Bound can extend the same opportunity to more neighbors in need, and the reassurance that their community will stand beside them. Visit homewardboundwnc.org to get involved.
Stepping Up for Asheville: Subaru’s Commitment to Nourishing the Community After Hurricane Helene - Rachel L
When Hurricane Helene hit Asheville in September 2024, it left more than just physical destruction—it intensified the existing challenges faced by the residents of Homeward Bound’s Compass Point Village (CPV), a supportive housing community for individuals who have experienced chronic homelessness. That’s when Kim Richardson, Business Process Analyst & Community Outreach Specialist from Prestige Subaru stepped up. Kim saw the need and started volunteering with Equal Plates Project to deliver hot meals to CPV residents. Equal Plates Project, a local nonprofit, purchases fresh, locally sourced ingredients from small farms at fair prices, turns them into nourishing meals, and partners with organizations like Homeward Bound to share thousands of meals each week with neighbors facing complex barriers to food access. Since Kim began her deliveries in October 2024, nearly 4,000 locally- sourced, nourishing meals have been provided to CPV residents, ensuring those who had recently transitioned out of homelessness weren’t left hungry. But the impact didn’t stop there. Each meal served also meant $4,000 in direct support for small, local farms, many of which had lost their usual sales outlets due to the storm’s disruption when restaurants and markets were shut down for months. “Kim is fabulous! She’s offered dependable support since the early days of the Hurricane response - twice a week for the past six months, she has consistently shown up with a smile. Not only has she provided valuable delivery support, she has also been a great advocate for Equal Plates Project and the work we do in our community,” said Katy Estrada, Operations Manager at Equal Plates Project. This is about more than just food—it’s about the strength of community. It’s about neighbors helping neighbors, businesses stepping up when it matters most, and a collective commitment to ensuring everyone not only has a seat at the table but also access to nourishing food with dignity. Thank you, Kim, and Prestige Subaru, for showing up when Asheville needed it most! Photos courtesy of Homeward Bound and Donnie Bishop.
Prestige Subaru puts Emma Elementary Teachers in the Drivers Seat - Kim R
Teachers and students at Emma Elementary are staying on the road to success thanks to one generous business. Through the Subaru “Share the Love” Promise, Prestige Subaru made a promise to 10 teachers to provide them the tools they need to make this year the best one yet. “It’s a blessing to be a recipient of this award,” said fourth grade teacher Rebecca Snow. “This award will help us to give students more hands-on learning experiences.” Each of the 10 sponsored teachers received new classroom supplies from notebooks and pencils to art materials. A $500 gift card was awarded to each teacher as well, for additional items they may need in their classrooms. “As Subaru says, ‘We are not a typical car company’,” said General Manager Scott Rossi. “It’s kinda nice as a retailer of Subaru automobiles to be able to get out and interact with the community. My parents are both retired school teachers so this is something near and dear to my heart.” Principal Carla Shipman says the extra support for her school helps them go the extra mile for their students. “We are so excited about this opportunity to collaborate with Prestige Subaru to help our students and staff be prepared for a great school year,” said Ms. Shipman. Thanks to community partnerships like these, the teachers at Emma Elementary are in the driver’s seat when it comes to student success.
Giving a Small Business A Big Boost - Kim R
This past January, we are bid farewell to our new and dear friends James, Lucy and Elena (and Tutti!) of Kafe Neo Espresso Bar. Their big smiles, even bigger hearts, and delicious drinks will be missed by all. Our connection started in September when James and Lucy found their dream Outback here at Fred Anderson’s Prestige working with Zachary Polos in sales. Just two weeks after their purchase, Hurricane Helene left them without work when the retail space they operated from was destroyed. Their quick thinking sales associate, Zachary, connected the dots ~ James and Lucy make delicious coffee and Prestige did not have potable water to operate our lounge’s coffee machines. The Kafe Neo crew moved in and quickly became part of the Prestige family, blending right in with their beaming attitudes, expert latte art, and charming coffee cart. “I don't think we can ever properly thank you for the way in which you rescued our small business. You scooped us up and shared the love and support of your wonderful Subieville community and we will be forever grateful for the much needed purpose and incredible friendships that has brought our way.” ~ Lucy (and James and Tutti) While we are sad to see them go, we know we’ve made friends for a lifetime and we look forward to seeing them around town in that fierce Outback! We love you @ kafeneoespressobar !!
SUBARU MAKES VETERAN HEALING PAW-SIBLE DURING NATIONAL DISASTER - Jennifer W
In 2024 when disaster struck Asheville, North Carolina, the team at Prestige Subaru came to the rescue of a nonprofit organization that brings together Service Dogs and Veterans for some paw’sitive healing! Nonprofit Warrior Canine Connection (WCC) opened its Asheville location in 2018 to support the recovery and rehabilitation of wounded Veterans in that community. As an accredited Service Dog organization, WCC engages Veterans in Animal Assisted Therapy as part of their treatment for PTSD and places highly skilled Service Dogs with them. When Hurricane Helene struck, WCC’s training space was flooded and left unsafe and unusable. While WCC staff worked quickly to try and find space to continue critical programming with Veterans, the reality was that few structures in Asheville were left untouched by Helene. As they had so many times before, the amazing team at Prestige Subaru reached out to WCC to show just how much #SubaruLovesVeterans! During the time that the nonprofit’s training space was being repaired, the Subaru team opened its doors to Veterans, WCC Service Dogs in Training and the organization’s staff to ensure WCC’s life-saving work could continue. Thanks to the team at Prestige Subaru for giving us something to bark about! https://www.facebook.com/Subieville https://www.facebook.com/WarriorCanineConnection https://www.youtube.com/watch?v=BTz-tfOZ7vY https://www.prestigesubaru.com/subaru-loves-veterans.htm
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M
At Prestige Subaru, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Prestige Subaru proudly contributed $10000 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
