The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Fred Anderson Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Asheville Humane Society, Warrior Canine Connection
RiverLink, MountainTrue, The North Carolina Arboretum, Outdoor Business Alliance
Emma Elementary School, AC Reynolds High School, Asheville Area Piano Forum, Montessori Learning Community of Asheville, Oakley Elementary School
Helpmate, LEAF Global Arts, Homeward Bound of WNC, Blue Ridge Pride, Asheville Downtown Association
All Souls Counseling Center, Leukemia and Lymphoma Society, WNCAP, Food Connection
Love Promise Stories from Fred Anderson Subaru
Subaru and Fred Anderson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Rooting for the Underdog: Fred Anderson Subaru and Asheville Humane Society - Becca A
Fred Anderson Subaru’s support of Asheville Humane Society is one of our longest running partnerships – spanning decades of work toward a shared mission of creating better lives for pets in need. Through hosting adoption events at the dog park at their dealership, sponsoring programming and marketing support, they have impacted the lives of countless animals. A perfect example is the Test Drive program, sponsored by Fred Anderson Subaru, which allows dogs over 6 months old to go on a seven-day trial period with a potential adopter. It is a great opportunity to test compatibility between dog and adopter, family, and even other pets, before committing to adoption. Shy Hedwig had a chance to warm up, showing his true personality which was hidden behind fear in the shelter. Young, peppy Rosie showed that she could match her adopters energy on the trails. MJ proved she was great with her new family's young kids. Some dogs like Jenkins, now aptly named Lucky, found his perfect fit on his second Test Drive, blending right in with his family's existing pets. Even when the Test Drive isn't a match, we get more information about what kind of household the dog would love best. That is just one of the many ways Fred Anderson Subaru helps us connect pets in need with their forever home, paying extra attention to the "underdogs" - the dogs who would be otherwise overlooked due to age, medical complications, or a difficult history. When it comes to giving these animals a second chance, we can count on Fred Anderson Subaru to be in our corner, rooting for the underdog.
A ‘Doggone’ Great Partnership: Fred Anderson Subaru & The North Carolina Arboretum - Erin A
It’s said that companies will often donate “their time, their talents, or their treasure.” It’s rare that a business will share all three; but the team at Fred Anderson Subaru did just that with their support of The North Carolina Arboretum’s Wizard of Paws Halloween Dog Parade on October 26, 2025. Going beyond writing a check, the Subaru squad set up engaging activities to connect with approximately 2,500 attendees and 134 (a record number!) canine costume contest entrants and Subaru Community Outreach Specialist Kim Richardson served as Emcee, “paws-itively” entertaining the crowd. Thanks to their generosity, the third-annual Dog Parade was a success, bringing Arboretum members and visitors together, emphasizing our pet-friendly campus, and aligning with our mission to connect people, place and plants. Fred Anderson Subaru is the “ulti-mutt” Community Partner!
Fred Anderson and Messino Cancer Center - Elizabeth N
Fred Anderson Subaru partnered with The Leukemia & Lymphoma Society and Messino Cancer Center through the Subaru Loves to Care initiative. This partnership involved delivering blankets and messages of hope to cancer patients on June 17th. Messino Cancer Center welcomed Prestige Subaru to their center with Sunshine Sammies ice cream sandwiches for patients and retailers while they delivered blankets.
Prestige Subaru NC Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Asheville, this is a harsh reality. Helping others strengthens communities, which is why Prestige Subaru NC is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Prestige Subaru NC have helped nearly 900,000 children and adults in urgent need. On 01/10/2025, Prestige Subaru NC donated 204 coats to Black Mountain Home for Children. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Heartfelt Dedication to Nurturing an Outdoor-Loving Community - Dorene O
Ever since its beginnings in 2013, when the Outdoor Business Alliance was just a concept, Fred Anderson Subaru has been a cornerstone of support. Their contributions have been vital in promoting our goal to unite and empower over 150 outdoor businesses and non-profits, firmly establishing Western North Carolina as the “Outdoor Industry Capital of the East.” From sponsorships to community involvement, Fred Anderson Subaru has consistently spotlighted local outdoor businesses, even showcasing their innovative products in their showroom to strengthen the ties within our network. Fred Anderson Subaru’s support isn’t just about brand visibility—it’s about building connections. As the presenting sponsor of our annual Get in Gear Fest, they bring local outdoor companies together with passionate adventurers, fostering collaboration and growth. This event has become a centerpiece of our efforts to cultivate a thriving outdoor community in Western North Carolina, and it wouldn’t have reached its current heights without their unwavering backing. Their commitment to the Love Promise transcends selling cars—it symbolizes a heartfelt dedication to nurturing an outdoor-loving community. Thanks to Fred Anderson Subaru’s partnership, the outdoor industry in Western North Carolina has flourished, conservation efforts have been bolstered, and the spirit of unity has grown stronger. Their passion for the outdoors is evident in all they do, and we’re immensely grateful for their role in advancing our shared mission.
Helping Haw Creek do the Hustle - Chris P
Thank you to Fred Anderson Subaru for their generous sponsorship of the Haw Creek Hustle. The 5k race, held on May 17, was a huge success with over 150 enthusiastic participants. Families, friends, and neighbors came together for a fun-filled morning that included live music and treats on a race course looping our scenic valley. Subieville’s contribution to the Haw Creek Community Association helped make this event a success! We are an all-volunteer organization dedicated to affecting positive change. Since our founding in 1984, we have been committed to protecting and promoting the interests of the Haw Creek valley. Our work enriches lives, protects natural beauty, and promotes safety for all our residents. Again, thank you for your support which enables us to achieve these community objectives.
The Precious Gifts of Stability & Community - Abby N
Homeward Bound’s mission is to prevent and end homelessness in our community through permanent housing and support. Without a doubt, this work wouldn’t be possible without the engagement from partners like Fred Anderson Subaru. When food scarcity and homelessness increased in the aftermath of Tropical Storm Helene, Kim Richardson and the Subaru team stepped up to volunteer with the Equal Plates Project and delivered meals to the 85+ residents at our Permanent Supportive Housing apartment complex, Compass Point Village. This support had a huge impact on our relief efforts as our staff performed wellness checks and delivered supplies to housed and unhoused clients across Buncombe County. After such an intense time for our community, Kim, on behalf of Subaru, volunteered to help us honor our staff’s passion and teamwork at our staff appreciation event. A few months later, Fred Anderson Subaru sponsored our 13th Annual Welcome Home luncheon and helped us raise over $100,000 to help prevent and end homelessness for community members like James. Supportive housing at Compass Point Village has given James stability and community after he was homeless for three years. “I want to maintain my home, my family, and my friends who live here. I want this place to be okay. For us to be all alright. You built me a castle and it runs itself. We’re still going to be as taken care of tomorrow as we are today.” – James Thanks to Fred Anderson Subaru’s commitment to lasting change, Homeward Bound can extend the same opportunity to more neighbors in need, and the reassurance that their community will stand beside them. Visit homewardboundwnc.org to get involved.
Stepping Up for Asheville: Subaru’s Commitment to Nourishing the Community After Hurricane Helene - Rachel L
When Hurricane Helene hit Asheville in September 2024, it left more than just physical destruction—it intensified the existing challenges faced by the residents of Homeward Bound’s Compass Point Village (CPV), a supportive housing community for individuals who have experienced chronic homelessness. That’s when Kim Richardson, Business Process Analyst & Community Outreach Specialist from Prestige Subaru stepped up. Kim saw the need and started volunteering with Equal Plates Project to deliver hot meals to CPV residents. Equal Plates Project, a local nonprofit, purchases fresh, locally sourced ingredients from small farms at fair prices, turns them into nourishing meals, and partners with organizations like Homeward Bound to share thousands of meals each week with neighbors facing complex barriers to food access. Since Kim began her deliveries in October 2024, nearly 4,000 locally- sourced, nourishing meals have been provided to CPV residents, ensuring those who had recently transitioned out of homelessness weren’t left hungry. But the impact didn’t stop there. Each meal served also meant $4,000 in direct support for small, local farms, many of which had lost their usual sales outlets due to the storm’s disruption when restaurants and markets were shut down for months. “Kim is fabulous! She’s offered dependable support since the early days of the Hurricane response - twice a week for the past six months, she has consistently shown up with a smile. Not only has she provided valuable delivery support, she has also been a great advocate for Equal Plates Project and the work we do in our community,” said Katy Estrada, Operations Manager at Equal Plates Project. This is about more than just food—it’s about the strength of community. It’s about neighbors helping neighbors, businesses stepping up when it matters most, and a collective commitment to ensuring everyone not only has a seat at the table but also access to nourishing food with dignity. Thank you, Kim, and Prestige Subaru, for showing up when Asheville needed it most! Photos courtesy of Homeward Bound and Donnie Bishop.
Prestige Subaru puts Emma Elementary Teachers in the Drivers Seat - Kim R
Teachers and students at Emma Elementary are staying on the road to success thanks to one generous business. Through the Subaru “Share the Love” Promise, Prestige Subaru made a promise to 10 teachers to provide them the tools they need to make this year the best one yet. “It’s a blessing to be a recipient of this award,” said fourth grade teacher Rebecca Snow. “This award will help us to give students more hands-on learning experiences.” Each of the 10 sponsored teachers received new classroom supplies from notebooks and pencils to art materials. A $500 gift card was awarded to each teacher as well, for additional items they may need in their classrooms. “As Subaru says, ‘We are not a typical car company’,” said General Manager Scott Rossi. “It’s kinda nice as a retailer of Subaru automobiles to be able to get out and interact with the community. My parents are both retired school teachers so this is something near and dear to my heart.” Principal Carla Shipman says the extra support for her school helps them go the extra mile for their students. “We are so excited about this opportunity to collaborate with Prestige Subaru to help our students and staff be prepared for a great school year,” said Ms. Shipman. Thanks to community partnerships like these, the teachers at Emma Elementary are in the driver’s seat when it comes to student success.
Giving a Small Business A Big Boost - Kim R
This past January, we are bid farewell to our new and dear friends James, Lucy and Elena (and Tutti!) of Kafe Neo Espresso Bar. Their big smiles, even bigger hearts, and delicious drinks will be missed by all. Our connection started in September when James and Lucy found their dream Outback here at Fred Anderson’s Prestige working with Zachary Polos in sales. Just two weeks after their purchase, Hurricane Helene left them without work when the retail space they operated from was destroyed. Their quick thinking sales associate, Zachary, connected the dots ~ James and Lucy make delicious coffee and Prestige did not have potable water to operate our lounge’s coffee machines. The Kafe Neo crew moved in and quickly became part of the Prestige family, blending right in with their beaming attitudes, expert latte art, and charming coffee cart. “I don't think we can ever properly thank you for the way in which you rescued our small business. You scooped us up and shared the love and support of your wonderful Subieville community and we will be forever grateful for the much needed purpose and incredible friendships that has brought our way.” ~ Lucy (and James and Tutti) While we are sad to see them go, we know we’ve made friends for a lifetime and we look forward to seeing them around town in that fierce Outback! We love you @ kafeneoespressobar !!
